The Agave Journal

THE AGAVE JOURNAL

Stories & Perspectives from the World of Agave

Exploring the people, places, traditions, craftsmanship, and markets shaping tequila and mezcal, from Mexico to the United States.

FEATURED STORY

From Agave to Identity: Why Place Matters

Every agave spirit begins with geography. Soil, elevation, climate, water and generations of local knowledge influence the character found inside every bottle.

EXPLORE

The World of Agave

Discover the culture, craftsmanship and commerce behind exceptional agave spirits.

01 — Agave & Terroir

The land, varietals and environments that shape agave spirits

02 — Tequila

Production, heritage, regions and evolving expressions of tequila.

03 — Mezcal

Traditional methods, agave diversity and the culture behind mezcal.

04 — Producer Stories

The families, artisans and communities behind exceptional spirits.

05 — Trade & Distribution

Commercial perspectives for the U.S. spirits industry

06 — Culture & Heritage

The land, varietals and environments that shape agave spirits

Latest from the Journal

MEZCAL

What Makes Mezcal Different?

A closer look at agave varieties, traditional production methods, and the regional character that gives mezcal its distinctive identity.

TEQUILA

Beyond Blanco, Reposado and Añejo

Understanding how maturation, production choices and agave influence the expressions found within tequila.

AGAVE & TERROIR

Agave Is Not Just Blue Weber

Explore the extraordinary diversity of agave and why different varieties can produce dramatically different spirits.

AGAVE EDUCATION

Understanding Agave Spirits

Tequila and mezcal are deeply connected to agriculture, geography, craftsmanship, and regulation. The Agave Journal provides clear, accessible guidance for anyone seeking to better understand the category.

Tequila vs. Mezcal →

How Tequila Is Made →

How Mezcal Is Made →

Understanding Agave Varieties →

What Does Small-Batch Mean? →

Understanding NOMs & Denominations of Origin →

FOR THE TRADE

Intelligence for the U.S. Spirits Market

Market perspectives, category education, regulatory insights and commercial considerations for distributors, retailers, hospitality professionals and producers navigating the U.S. spirits industry.

MARKET

Category & Market Insights

Consumer trends, category growth and developments shaping tequila and mezcal in the United States.

DISTRIBUTION

Understanding the Three-Tier System

Insights into how producers, importers, distributors and retailers work together within the U.S. market.

MARKET ENTRY

Entering the U.S. Market

Consumer trends, category growth and developments shaping tequila and mezcal in the United States.

PRODUCER STORIES

From the Source

Behind every exceptional bottle is a place, a process and a producer. We document the people, traditions and communities responsible for preserving the character of agave spirits.